Toby Hecht

Aji Toby Hecht

This book explains "Aji", which Toby Hecht invented and has been teaching for more than 30 years, in a way businesspeople and entire business organizations can begin to use immediately to double their productivity, value and incomes to fulfill their financial, career and business intentions. In short, it enables businesspeople to compete successfully enough to "earn a living" or "become rich" using their computers and the internet. It helps them stop failing every day as they are now able to earn and save enough money to survive, adapt to life's always changing circumstances and live a good life with their spouse while they are raising their family and for 25+ years of unemployment during their old age. "Aji" is a new business philosophy that only works with computers and the internet. It exploits the strategic and competitive capabilities of computers and the internet in a way that has enabled about 4,000 businesspeople to more than double their productivity and value so they can produce incomes between $400k-$4m. It is a completely new set of business ambitions, moods, language, distinctions, interpretations, intentions, commitments, practices and outcomes that could not exist, or be imagined, before computers and the internet were invented. From the book: IR#4 Strategic Knowledge is not another set of task-oriented "to-do's", nor is it obvious or common sense. There are no tips or techniques that save the day. It's not a new process or procedure to follow. It is a completely different philosophical orientation or way of thinking, noticing, observing, assessing and acting in the marketplace to make money.