Raj Raman

Scaling Start-ups Raj Raman

"Running out of cash" and "not the right team" are amongst the top three reasons for start-up failures. A quick look down the line of reasons shows that the causes are very often related to execution and not the idea itself! It is not so much just the idea being non-scalable and of commercial value, but also about pragmatic business processes and leadership, which sets apart the successful enterprises that emerge from the fragile start-up ecosystem. 'Scaling Start-ups - The Challenges, Pitfalls and Strategies' takes a very insightful look at all such potential errors and offers simple, pithy and pragmatic options of identifying them, successfully avoiding them, and possible ways of addressing them to significantly increase the probability of success. It aims to enable promoters, founders, entrepreneurs and the fledging teams, to better appreciate and deal with the nuances of the environment realities, organization building, business management, leadership conundrums, regulatory strictures, capital raising and personal development. All this, presented in a simple, short and succinct manner, makes it an engrossing read!!