Max Van Leeuwen

Innovation by Creativity Max Van Leeuwen

"What do we actually mean by creativity?" "I've no idea. Isn't it when you create something?" "Fair enough, and that happens in a delicate play between imagination and reason." This quote from Sophie's World by Jostein Gaarder shows exactly where this book will give a helping hand, namely the cooperation of imagination and sense through the use of different methodologies applied correctly in a creative process. Therefore the authors have selected more than fifty creative tools which they explain in a comprehensive and practical manner. Using the tool selector the reader can determine which tool is appropriate for the various components of a creative program.