Cold Calling

The complete step-by-step training book on how to become world class at Telephone Sales and Appointment Setting.

Chapter Headings:

Introduction

Chapter 1: What is cold calling?

Chapter 2: Getting in the right frame of mind

Chapter 3: Equipment & environment

Chapter 4: Time management techniques for cold calling

Chapter 5: Researching your prospects

Chapter 6: Preparing your approach

Chapter 7: The conversation

Chapter 8: How to handle gatekeepers Chapter 9: Handling objections

Chapter 10: Asking for the appointment & closing the sale

Summary

Testimonials from previous readers

"I've just finished reading Bruce King's book and am impressed. I'm one of those people who hates cold calling, and so having read Bruce's book, I now know why I've been averse to it and what I can do about it. The book is so much more than just cold calling though, it is a step-by-step through the entire sales and referral process. If you are brand new to sales, this book needs to be your bible. If you are a seasoned traveller, there will still be some nuggets for you too - after all, we all slip into bad habits and a refresher never hurt anyone" Ann Andrews - The Corporate Toolbox

"I've known Bruce King for at least 20 years, and can tell you that he always produces material that actually works in the real world and increases your sales and bottom line. This book should not only be part of every salesperson's arsenal, but ought to be in every single business in the UK, not just one copy but one for everyone. Highly recommended!" Ron G Holland - Author of The Eureka! Enigma

"If you have to use the telephone for getting appointments with prospects, and you either don't like it or don't get the kind of results you'd love to have, this book is a MUST HAVE! You really will become World-Class if you follow Bruce King's advice" Thomas Power

"At last a great book on telemarketing ..it's the complete antidote to the scripted, robotic approach we all suffer. Bruce has created a thinking, practical handbook for real people who want to generate rapport and trust with their clients and not get the 'digital door' slammed on their fingers twenty times an hour." John Donnelly

"Well - I didn't like it. I LOVED IT!! Bruce's latest book "Telephone Sales and Appointment setting" is - just as it says on the cover "world class". I've read a fair few sales and marketing books and this one is exceptional. It is simple and easy to read. It has NO waffle, gets right to the core of the issues facing those who want (or don't want) to make cold calls. I dare you to read this and NOT feel motivated, inspired and ready to pick up the phone.

I found the worksheets on time management and the results monitor particularly valuable. I also loved the conversation scripts and the section on handling objections is very useful. This book stands out because it really offers something that little bit different, even de-bunks some of the bunkum around sales.

In my work supporting great coaches to become successful coaches, I find they resist cold calling and will do almost anything to avoid picking up the phone and speaking to people. This is a book I will definitely be recommending to them." Dr Lisa Turner- CEO Psycademy