HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads - Harvard Business Review - Livres - Harvard Business Review Press - 9781422189887 - 2 avril 2013
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads

Harvard Business Review

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.


224 pages

Médias Livres     Paperback Book   (Livre avec couverture souple et dos collé)
Validé 2 avril 2013
ISBN13 9781422189887
Éditeurs Harvard Business Review Press
Pages 224
Dimensions 138 × 210 × 15 mm   ·   249 g
Langue et grammaire English  

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