Nicklas Brendborg

Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits - and What We Can Do About It Nicklas Brendborg

Atomic Habits meets Ultra-Processed People in this fresh look at health, habits and longevity from internationally bestselling author, Nicklas Brendborg. - It's not you. It's your biology! Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli. Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard-wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. Super Stimulated shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives. Published in Danish as 'Vanedyr'. Nicklas Brendborg is a Danish scientist and author. His international bestseller Jellyfish Age Backwards, has been translated to more than 25 languages and was shortlisted for the Royal Society Science Book Prize. Brendborg holds a master's degree in biotechnology from the University of Copenhagen and is now a PhD student in molecular biology.