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Marketing Management 5e édition
Philip Kotler
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Marketing Management 5e édition
Philip Kotler
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
808 pages
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 12 juin 2024 |
| ISBN13 | 9781292727035 |
| Éditeurs | Pearson Education Limited |
| Pages | 808 |
| Dimensions | 275 × 211 × 31 mm · 1,67 kg |
| Langue et grammaire | English |
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