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Marketing Management: European Edition 4e édition
Philip Kotler
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Marketing Management: European Edition 4e édition
Philip Kotler
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.
840 pages
| Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
| Validé | 11 juillet 2019 |
| ISBN13 | 9781292248448 |
| Éditeurs | Pearson Education Limited |
| Pages | 840 |
| Dimensions | 215 × 280 × 30 mm · 1,94 kg |
| Langue et grammaire | English |
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