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The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1er édition
John O'Shaughnessy
The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1er édition
John O'Shaughnessy
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
160 pages
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 17 janvier 2019 |
ISBN13 | 9781138986411 |
Éditeurs | Taylor & Francis Ltd |
Pages | 146 |
Dimensions | 231 × 156 × 15 mm · 252 g |
Langue et grammaire | English |
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