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The Marketing Director's Handbook: Volumes 1 and 2 - The Marketing Director's Handbook
Tim Arnold
The Marketing Director's Handbook: Volumes 1 and 2 - The Marketing Director's Handbook
Tim Arnold
The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new work on managing digital marketing (volume 2).
476 pages, 100 black and white figures/images
Médias | Livres Book |
Validé | 2 novembre 2020 |
ISBN13 | 9780955886041 |
Éditeurs | The Marketing Directors Ltd |
Pages | 476 |
Dimensions | 247 × 186 × 38 mm · 1 kg |
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