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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy
Jennifer Janson
The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy
Jennifer Janson
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.
238 pages
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 16 octobre 2014 |
ISBN13 | 9780857193551 |
Éditeurs | Harriman House Publishing |
Pages | 238 |
Dimensions | 215 × 140 × 18 mm · 312 g |
Langue et grammaire | English |
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