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New Product Development: Successful Innovation in the Marketplace 1er édition
Erdener Kaynak
New Product Development: Successful Innovation in the Marketplace 1er édition
Erdener Kaynak
Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e
248 pages
Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
Validé | 12 décembre 2002 |
ISBN13 | 9780789015662 |
Éditeurs | Taylor & Francis Inc |
Pages | 248 |
Dimensions | 521 g |
Langue et grammaire | English |
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