Gale

Gale E-commerce Sourcebook 2e édition

Developed as a complement to the Gale Encyclopedia of E-Commerce, E-Commerce Sourcebook combines a variety of information including approximately 100 how to topical entries covering the most commonly asked questions relating to e-commerce, such as how to write business and marketing plans, secure financing, and evaluate candidates for designing a website. The volume also covers directory listings of approximately 4,000 associations, consultants, and other organizations related to e-commerce as well as the top 250 leading e-commerce companies worldwide. Also contains a general index to organization names, personal names, and subject terms.