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Statistical Modeling for Management Graeme D Hutcheson New edition
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Statistical Modeling for Management
Graeme D Hutcheson
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.
256 pages, black & white tables, figures
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 12 février 2008 |
| ISBN13 | 9780761970125 |
| Éditeurs | SAGE Publications Inc |
| Pages | 256 |
| Dimensions | 241 × 172 × 17 mm · 446 g |
| Langue et grammaire | Anglais |
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