Faites connaître cet article à vos amis:
Product Planning Essentials Kenneth B. Kahn
Commandé depuis un entrepôt distant
Nos clients disent :
Également disponible en tant que :
Product Planning Essentials
Kenneth B. Kahn
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
264 pages, black & white illustrations
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 10 novembre 2000 |
| ISBN13 | 9780761919995 |
| Éditeurs | SAGE Publications Inc |
| Pages | 264 |
| Dimensions | 152 × 228 × 15 mm · 370 g |
| Langue et grammaire | Anglais |
![Cover for Callie Marie Rennison · Research Methods in Criminal Justice and Criminology (Paperback Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/406/9781071869406.jpg?callie-marie-rennison-2027-research-methods-in-criminal-justice-and-criminology-paperback-book&class=scaled&v=1784552729)
![Cover for Richard D. Parsons · Ethical Practice in the Human Services: From Knowing to Being (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/603/9798348849603.jpg?richard-d-parsons-2027-ethical-practice-in-the-human-services-from-knowing-to-being-paperback-book&class=scaled&v=1786374988)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-paperback-book&class=scaled&v=1771871869)
![Cover for Douglas Fisher · The Engagement by Design Playbook: Creating Learning Environments Where Students Thrive - Corwin Literacy (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/725/9798348859725.jpg?douglas-fisher-2026-the-engagement-by-design-playbook-creating-learning-environments-where-students-thrive-corwin-literacy-spiral-book&class=scaled&v=1780916445)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiral-book&class=scaled&v=1778874395)
