Faites connaître cet article à vos amis:
Survival Math for Marketers Peter C. Weiglin
Commandé depuis un entrepôt distant
Nos clients disent :
Survival Math for Marketers
Peter C. Weiglin
This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.
144 pages, illustrations
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 28 août 2002 |
| ISBN13 | 9780761916321 |
| Éditeurs | SAGE Publications Inc |
| Pages | 144 |
| Dimensions | 152 × 228 × 13 mm · 200 g |
| Langue et grammaire | Anglais |
![Cover for Callie Marie Rennison · Research Methods in Criminal Justice and Criminology (Paperback Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/406/9781071869406.jpg?callie-marie-rennison-2027-research-methods-in-criminal-justice-and-criminology-paperback-book&class=scaled&v=1784552729)
![Cover for Eric P. Jensen · Tools for Engagement: Managing Emotional States for Learner Success (Paperback Book) [2 Revised edition] (2026)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-paperback-book&class=scaled&v=1771871869)
![Cover for Eleanor Drago-Severson · Leading Adult Learning: Building Capacity in Individuals, Teams, and Systems (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/362/9781071970362.jpg?eleanor-drago-severson-2026-leading-adult-learning-building-capacity-in-individuals-teams-and-systems-paperback-book&class=scaled&v=1781540149)
![Cover for Douglas Fisher · The Engagement by Design Playbook: Creating Learning Environments Where Students Thrive - Corwin Literacy (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/725/9798348859725.jpg?douglas-fisher-2026-the-engagement-by-design-playbook-creating-learning-environments-where-students-thrive-corwin-literacy-spiral-book&class=scaled&v=1780916445)
![Cover for Diane Staehr Fenner · Advocating for Multilingual Learners: A Guide for Educators (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/797/9781071974797.jpg?diane-staehr-fenner-2026-advocating-for-multilingual-learners-a-guide-for-educators-paperback-book&class=scaled&v=1776085335)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiral-book&class=scaled&v=1778874395)
![Cover for Diane Sweeney · Student-Centered Coaching: The Moves (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/164/9798348809164.jpg?diane-sweeney-2026-student-centered-coaching-the-moves-paperback-book&class=scaled&v=1771290607)
![Cover for R. Eric Landrum · An EasyGuide to APA Style - EasyGuide Series (Spiral Book) [5 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/594/9798348811594.jpg?r-eric-landrum-2026-an-easyguide-to-apa-style-easyguide-series-spiral-book&class=scaled&v=1763080531)