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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2e édition
Arthur Asa Berger
Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2e édition
Arthur Asa Berger
This edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. A new chapter raises questions about prescription drug advertising and advertising to children.
216 pages, Illustrations
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 25 août 2003 |
ISBN13 | 9780742527249 |
Éditeurs | Rowman & Littlefield |
Pages | 216 |
Dimensions | 150 × 227 × 12 mm · 281 g |
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