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How to Get the Most Out of Trade Shows New ed of 3rd revised edition
Steve Miller
How to Get the Most Out of Trade Shows New ed of 3rd revised edition
Steve Miller
Filled with real-life examples, this work gives practical guidance on how to plan and execute a trade show marketing effort. It includes expert advice on: selecting the right trade shows to attend; setting show objectives; designing effective booth displays; attracting prospects to your booth; selling on the floor; and following upon leads.
176 pages, Illustrations
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 22 juillet 2000 |
ISBN13 | 9780658009396 |
Éditeurs | NTC Publishing Group,U.S. |
Pages | 176 |
Dimensions | 153 × 228 × 12 mm · 294 g |
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