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Celebrity Sells
Hamish Pringle
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Celebrity Sells
Hamish Pringle
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
340 pages, Illustrations
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 26 mars 2004 |
| ISBN13 | 9780470868508 |
| Éditeurs | John Wiley & Sons Inc |
| Pages | 352 |
| Dimensions | 152 × 227 × 25 mm · 526 g |
| Langue et grammaire | English |
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