Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services - Tim Williams - Livres - John Wiley & Sons Inc - 9780470587157 - 17 septembre 2010
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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

Tim Williams

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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.


188 pages, Illustrations

Médias Livres     Hardcover Book   (Livre avec dos et couverture rigide)
Validé 17 septembre 2010
ISBN13 9780470587157
Éditeurs John Wiley & Sons Inc
Pages 208
Dimensions 237 × 162 × 21 mm   ·   394 g
Langue et grammaire English  

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