Faites connaître cet article à vos amis:
The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1er édition
John O'Shaughnessy
The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1er édition
John O'Shaughnessy
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
160 pages
Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
Validé | 8 novembre 2007 |
ISBN13 | 9780415773232 |
Éditeurs | Taylor & Francis Ltd |
Pages | 154 |
Dimensions | 385 g |
Langue et grammaire | English |
Afficher tout
Plus par John O'Shaughnessy
Voir tous les John O'Shaughnessy ( par ex. Paperback Book et Hardcover Book )