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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
| Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
| Validé | 17 mai 2018 |
| ISBN13 | 9780413778000 |
| Éditeurs | Methuen Publishing Ltd |
| Dimensions | 144 × 218 × 26 mm · 458 g |
| Langue et grammaire | English |
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