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Marketing Management and Strategy 4e édition
Peter Doyle
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Marketing Management and Strategy 4e édition
Peter Doyle
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
464 pages, Illustrations
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 6 avril 2006 |
| ISBN13 | 9780273693987 |
| Éditeurs | Pearson Education Limited |
| Pages | 464 |
| Dimensions | 266 × 198 × 26 mm · 850 g |
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