Behavioural Economics: A Very Short Introduction - Very Short Introductions

Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Finance of the Built Environment, University College London)

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Behavioural Economics: A Very Short Introduction - Very Short Introductions

Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Finance of the Built Environment, University College London)

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

168 pages, 8 black and white images

Médias	Livres Paperback Book (Livre avec couverture souple et dos collé)
Validé	26 janvier 2017
ISBN13	9780198754992
Éditeurs	Oxford University Press
Pages	176
Dimensions	118 × 173 × 10 mm · 152 g
Langue et grammaire	English