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Marketing: Theory, Evidence, Practice 2 Revised edition
Sharp, Byron (Professor of Marketing Science, Professor of Marketing Science, University of South Australia)
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Marketing: Theory, Evidence, Practice 2 Revised edition
Sharp, Byron (Professor of Marketing Science, Professor of Marketing Science, University of South Australia)
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
832 pages
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 1 novembre 2017 |
| ISBN13 | 9780195590296 |
| Éditeurs | Oxford University Press Australia |
| Pages | 832 |
| Dimensions | 249 × 205 × 35 mm · 1,74 kg |