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Managing Brands Sylvie Laforet Ed edition
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Managing Brands
Sylvie Laforet
Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
560 pages
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 1 décembre 2009 |
| ISBN13 | 9780077117481 |
| Éditeurs | McGraw-Hill Education - Europe |
| Pages | 560 |
| Dimensions | 195 × 260 × 22 mm · 861 g |
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