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Positioning: The Battle for Your Mind, 20th Anniversary Edition 3e édition
Al Ries
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Positioning: The Battle for Your Mind, 20th Anniversary Edition 3e édition
Al Ries
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
246 pages, 50ill.
| Médias | Livres Hardcover Book (Livre avec dos et couverture rigide) |
| Validé | 16 décembre 2000 |
| ISBN13 | 9780071359160 |
| Éditeurs | McGraw-Hill Education - Europe |
| Pages | 272 |
| Dimensions | 195 × 212 × 26 mm · 570 g |
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