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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
272 pages, illustrations
| Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
| Validé | 20 mars 2011 |
| ISBN13 | 9780060007737 |
| Éditeurs | HarperCollins Publishers Inc |
| Pages | 272 |
| Dimensions | 233 × 188 × 23 mm · 378 g |
| Langue et grammaire | English |
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