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Social Media Intelligence
Moe, Wendy W. (University of Maryland, College Park)
Social Media Intelligence
Moe, Wendy W. (University of Maryland, College Park)
This book explains what affects the opinions posted online and how organizations can use social media data to inform their strategies.
204 pages, Worked examples or Exercises; 3 Tables, unspecified; 8 Line drawings, black and white
Médias | Livres Paperback Book (Livre avec couverture souple et dos collé) |
Validé | 13 juin 2019 |
ISBN13 | 9781108708029 |
Éditeurs | Cambridge University Press |
Pages | 204 |
Dimensions | 153 × 230 × 10 mm · 300 g |